
BLOG & Insights
BLOG
CASE STUDIES
01 | Connecting the Dots for a Company Trailblazing A New Networking App
> See the Solution & Results
02 | Scaling Success for an Executive Intelligence SaaS Company.
> See The Solution & Results
FREE RESOURCES
EBOOK | 10 Essential Marketing Tips To KickstartYour Business
LIST | AI TOOLS To Boost Your Productivity
WORKSHEET | Your AVATAR Worksheet
Search the All BLOG Posts

FEATURED POST |
Marketing Feeling Like a Beast?
-Tame It with a Fractional CMO
Feeling swamped by marketing? You're not alone. Marketing is vast, evolving, and can be a real beast. But here's a lifeline: the Fractional CMO. Part-time pros bring executive-level strategy without the FT cost.
The BLOG |
Meet Your Market: Why Avatars Are Key to Marketing Success
Unlock the secret to marketing success with personas! Knowing your avatars can transform your strategy from generic to targeted. Learn how to create precise, engaging campaigns that speak directly to your ideal customers.
Scale Smarter: 7 Reasons You Need a Fractional CMO
It’s no secret that SMB scaling companies need agile marketing strategies to stay ahead. Discover the 7 key reasons why a fractional CMO could be your hero for sustainable growth.
Make Marketing Easier: 7 Reasons to Get a Fractional CMO
Looking to scale your business? Consider the Fractional CMO: Designed to solve marketing - Top-tier experience and strategies, at a fraction of the cost. Curious how a Fractional CMO could make your life easier?
Tame Your Marketing Beast with a Fractional CMO
Marketing can feel like a beast. Discover how a fractional CMO can help you conquer the chaos, optimize your strategy, and achieve marketing mastery.
CMO vs. Fractional CMO: The Ultimate Showdown
Choosing between a CMO and a fractional CMO? Learn about the key differences and discover which one is the right fit for your business goals and growth strategy. The best decision for your company might surprise you.
Case Studies
CASE STUDY | Connecting the Dots for a Company Trailblazing A New Networking App
Imagine a startup with a vision to revolutionize professional networking. Enter “CERCA”, an app that's not just another networking tool but a private community where professionals connect based on shared professional and personal interests. The challenge? The company needed to launch the brand, pilot the app, and position it attractively for investors, customers, and members.
> SEE THE SOLUTION & RESULTS
CASE STUDY | Scaling Success for an Executive Intelligence SaaS Company
Imagine a SaaS company in the executive intelligence arena, sitting pretty with a decent growth curve. They've got a shiny new flagship product ready to roll, but there's a catch – they've hit a growth plateau. It's like they're revving their engine but stuck in neutral. The need was not just promoting this new flagship product but giving the brand a facelift and bridging the gap between marketing and sales.
> SEE THE SOLUTION & RESULTS