Connecting the Dots for a Company Trailblazing A New Networking App
Marketing Mason Case Study
Client Background
A scaling app company developed an event app to revolutionize networking for busy professionals. The app streamlined the process of networking while prioritizing user privacy. Now all they had to do was get it launched.
Challenges
Imagine a startup with a vision to revolutionize professional networking. Enter “CERCA”, an app that's not just another networking tool but a private community where professionals connect based on shared professional and personal interests. The challenge? The company needed to launch the brand, pilot the app, and position it attractively for investors, customers, and members.
Does this challenge seem familiar? I can help. Schedule a quick no obligation, risk-free call and discover how Marketing Mason can help.
Does this challenge seem familiar?
I can help. Schedule a quick no obligation, risk-free call and discover how Marketing Mason can help.
“
Solution
1 | This was a blitz effort to lock in the brand, create a hub for members and sponsors, as well as investors.
Marketing Mason sprang into action, beginning with a comprehensive website overhaul and crafting a compelling narrative.
We worked together to set up a CRM to manage members, interested parties, and investors, creating targeted campaigns for each group. Marketing Mason also developed a deck and promotional materials to engage event promoters, a key market.
Implementation
1 | Revamped Website
Redesigned website with a compelling narrative and user-friendly interface.
2 | CRM System & Email Marketing
Comprehensive CRM setup for managing members, investors, and interested parties as well as an email Marketing system.
3 | Targeted Marketing Campaigns
Targeted campaigns for different groups, including members, investors, and event promoters
4 | Promotional Materials & Event Strategy
Development of a sales toolkit, deck, and materials to engage event promoters and showcase the app. As well as a strategic plan to test the app and increase visibility.
5 | Pilot Program
Execution of a pilot program at an international business conference to test the app's functionality and user engagement.
Approach
Targeted Campaigns
Promotions & Event Strategy
Pilot Program
12-Month Marketing Plan
New Website
Key Metrics
1st Pilot
1 Full Service Business Pilot Program
5 Events
International Events + 4 US Based Events
200 New
Average Membership Growth Per Event
The Bottom Line
We helped secure funding from an international event host, a crucial step for a startup looking to make waves.
The app was piloted at an international business conference, providing a high-profile platform for its debut.
Over 200 new members, all C-level professionals, engaged with the app, providing valuable feedback and testimonials.
The app's effectiveness was proven, with some connections even leading to successful business partnerships.
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