Your Company
Outgrew Your
Marketing.
The strategy, systems, and leadership your team needs to scale — without the $300K hire. Marcus Hermens embeds as your Fractional CMO and makes marketing something you can finally measure against revenue.
FRACTIONAL CMO
VISTAGE
CMOx PRACTITIONER
⦿ Accepting 2 new engagements — Q3 2026
⎯ THE SITUATION
Growth Is Happening.
Marketing Isn't
Keeping Up.
It’s not a creative problem.
It’s not a budget problem.
It’s a leadership problem.
Things Marcus hears from CEOs of $10M–$100M companies every week.
01 You're still approving every campaign. You became the marketing decision-maker by default.
02 The team is executing. Nobody's leading. Activity is up, pipeline isn't.
03 Your agency delivered a strategy. You're still waiting for revenue.
04 You can't connect a single dollar of marketing spend to the last deal you closed.
The problem isn't effort.
It's the absence of
marketing leadership.
Agencies execute. Consultants advise. Neither owns the outcome. A Fractional CMO does — and that's the difference between a marketing department and a growth engine.
⎯ TRACK RECORD
The Experience
that Separates Advising from Actually Knowing.
Marcus has done the work at scale. Scaling a $30M company to $500M, building two profitable divisions, leading 47 marketers, sitting on five leadership boards. He brings that operating depth into every engagement.
$30M
→ $500M
Scaled a B2B health company. Built two profitable divisions. Led a 47-person marketing team.
3
Companies
Scaled to acquisition. Knows what it takes to build a business someone wants to buy.
20+
Engagements
5+
Boards
Seed-stage to $500M enterprises. Thinks like an owner because he has been one.
Healthcare, tech, SaaS, services, distribution, music — operators from $5M to $500M.
•
B2B Healthcare
•
Nationwide Service
•
Technology
•
Healthcare
•
Construction & Residential Services
•
Banking
•
SaaS
•
B2B
•
DTC
• B2B Healthcare • Nationwide Service • Technology • Healthcare • Construction & Residential Services • Banking • SaaS • B2B • DTC
⎯ THE APPROACH
One Process.
Applied at Every Stage of Growth.
Focus
Identify the right audience. Stop the guesswork. Align marketing with what the business actually needs to grow — not what everyone assumes.
Build
Systems, reporting, accountability, team structure. A marketing operation that runs with intention and produces results leadership can see, measure, and trust.
Scale
Amplify the signals. Grow the team. Expand the flywheel. Turn a working marketing machine into a compounding growth engine.
I don't hand you a plan and leave.
I sit in the leadership seat with you — until the system runs, the team is capable, and marketing is something you can measure against revenue."
— MARCUS HERMENS
FARCTIONAL CMO + MARKETING MASON
⎯ ENGAGEMENTS
Three Ways to Work
With Marketing Mason
Every engagement starts with a conversation about where you are
and where you're trying to go. The right fit becomes clear quickly.
Half-Day Strategic Consult
A focused 4-hour session. Walk out with a 90-day execution plan.
- Marketing audit: what's working, what's not, what's missing
- Clear priorities: highest-leverage moves for the next 90 days
- 90-day execution plan: specific, sequenced, actionable
Engaged Fractional CMO
Marcus steps in as your acting CMO. Embedded, accountable, driving strategy.
- Marketing leadership: strategy, roadmap, team direction
- Sales-marketing alignment: one pipeline, one language
- Accountability systems: KPIs, reporting, measurable progress
CMO Advisor
Senior strategic oversight for teams that already have marketing leadership.
- Monthly strategy and quarterly planning
- Weekly marketing leader coaching and accountability
- Executive-level perspective on major decisions
⎯ CLIENT IMPACT
Their Best Revenue Year
in Company History!
25 Years In.
A regional specialty healthcare group was cycling through marketing leaders, paying an agency for decks, and had no visibility into what was driving patient volume. The founder was the de facto CMO — approving everything, exhausted by all of it.
Marcus stepped in. Established the target audience. Built attribution from scratch. Grew the team. Restructured vendor relationships. Built a marketing operation the founder could finally step back from.
He grew the team, restructured the vendor relationships, and built a marketing operation the founder could step back from. The result came in at the end of the year.
Best Revenue Year
in Company History.
for a 25-year-old company.
First time ever.
HEALTHCARE • MULTI-LOCATION • FULL MARKETING REBUILD • MARKETING LEADERSHIP MENTORING
⎯ AI-ENABLED MARKETING
Most Fractional CMOs
Don't Do This.
Every engagement includes the modern operating layer most marketing teams are missing: AI workflow integration, automated reporting, and LLM-enhanced strategy processes.
This isn't AI for social posts. It's AI as infrastructure — embedded into how your team works so they move faster and compound results without adding headcount. Marcus coaches the team, leaves the playbooks, and the capability sticks after the engagement ends.
AI BENEFITS OF WORKING WITH MARKETING MASON
AI Workflow Integrations
AI Artifacts, Agents,
& Bots
AI Tool Stack Optimization
Team AI Training & Adoption
AI Prompt Librarys
LLM Enhanced Strategy
⎯ START HERE
Find Out Exactly
Where Your Marketing
Is Leaking.
Take the quick and free (no obligation) Fractional CMO Readiness Assessment to get a personalized score across 4 key dimensions — with a clear picture of your highest-leverage gaps and what it would take to close them.
Results and perspective in the time it takes for your cup of coffee to cool.
Best of all… No sales call required to see your results.
WHAT YOU GET
✓ Your marketing readiness score (0–100) across strategy, team, systems, and pipeline
✓ Your #1 leverage gap — the single thing holding your marketing back the most
✓ A list of quick wins to focus on first
✓ What Marcus would prioritize in the first 30 days of working with your company
⎯ ABOUT MARCUS
I've Operated at $500M.
Now I Bring That
Experience to
Your Company.
I scaled a B2B health company from $30M to $500M, built two profitable divisions, led a 47-person marketing team, and helped three companies scale to acquisition.
The companies that struggle aren't short on budget or talent. They're short on someone who owns the marketing function at the leadership level and speaks business, not tactics. That's what I do.
Take the quick and free (no obligation) Fractional CMO Readiness Assessment to get a personalized score across 4 key dimensions — with a clear picture of your highest-leverage gaps and w
CMOx PRACTITIONER
VISTAGE MEMBER
EOS
CO-FOUNDER OF CAROLINA TECH FOUNDERS
CO-FOUNDER OF FOUNDERS’ FORUM
—FROM THE FIELD
Actionable Insights
All Insights →
FRACTIONAL CMO
The Difference Between a Marketing Plan
and a Marketing System
A plan tells you where to go. A system gets you there regardless of who's driving. Most companies have one and desperately need the other. Here's how to tell which problem you actually have.
READ MORE →
April 2026 · 4 min read
AI & MARKETING
How AI Is Changing What a Fractional CMO Actually Does
The tools changed. The role didn't. Or did it? What AI infrastructure inside a marketing operation actually looks like when it's working.
READ MORE →
March 2026 · 4 min read
SCALING STRATEGY
Why Your Agency Isn't the Problem
(And What Actually Is)
Before you fire your agency, read this. The issue is almost never execution. It's the absence of someone owning the direction.
READ MORE →
February 2026 · 4 min read
“Your time is precious - so why wait?”
— NEXT STEPS
Stop Guessing.
Start Measuring.
The assessment is the fastest way to get clarity on where your marketing is and what it needs.
7 minutes.
No fluff.
Actionable output you can use whether you work with Marcus or not.
Already decided? Book Your Call Directly →