My Proven Approach And Process
What’s It Like Working With Marketing Mason?
What It’s Like Working With Marketing Mason?
Think of me as an extension of your team, a partner who's just as invested in your success as you are.
My approach isn't just about providing marketing services; it's about embedding myself into your business, understanding your unique challenges and opportunities, and crafting tailor-made strategies that drive real results.
Your Roadmap to Results
This is how we get the Win -Win.
Phase 1
Introductions
0 | General Introduction: Let's start with a casual chat to break the ice. We'll introduce ourselves, discuss your business, and explore how a Fractional CMO could help you level up. It's all about getting comfortable and setting the stage for a deeper dive. And if it’s a fit, we’ll move on to a more formal call.
1 | 30-Minute Discovery Call: Now, it's time to get into the nitty-gritty. We'll dive deeper into your goals, challenges, and what you hope to achieve. This call is all about understanding your business inside out and identifying how we can make a real impact. These calls typically last 30-45 minutes.
Phase 2
Proposal & Agreement
1 | We Make It Official: Once we've got a solid understanding of your needs, I'll whip up a tailored proposal that outlines how Marketing Mason can help you crush your goals. I'll cover the scope, timeline, and investment required. If it all sounds good to you, we'll shake hands (virtually or literally) and get the ball rolling.
Phase 3
Working Together
0 | Getting Started: Now, this is where the magic happens! We'll kick things off by setting up a dedicated portal or drive for easy communication and file sharing. Then, we'll dive into:
1 | Setting Goals & KPIs: We'll define clear objectives and key performance indicators to keep us on track and measure our success.
2 | Planning & Scheduling: Together, we'll map out a game plan and schedule to ensure we're moving forward efficiently.
3 | Weekly Check-Ins & Executive Progress Reports: Expect regular updates and check-ins to keep you in the loop on our progress and any adjustments needed.
4 | Project Retrospectives: We'll look back at completed projects to identify what worked well and where we can improve, ensuring we're always optimizing our approach.
Why So Much Before We Commit?
Why this dance before we even shake hands? Because I’m in it to win it – but only if I know I can skyrocket your success.
We're here to lock in a victory for both of us.
I'm all about that win-win life (I only WIN if you do).
Ready to roll? Let's do this.
Typical Engagement Opportunities
Option 1
Fractional CMO Services
Think of this as getting a top-tier marketing expertise in your corner without breaking the bank.
I dedicate 10-16 hours a week to your business. I’m on your team without the FT overhead. This option is perfect for those wanting relentless strategic marketing, seasoned executive leadership, and a real-deal partnership.
Option 2
Fast-Track Marketing Packages
Pick your battle: a rapid 2-4 week track for quick gains or a deep-dive 8-12 week mission for the full arsenal – playbooks, campaign plans, and 12-month marketing strategy plan.
If you're after immediate impact and answers without a 6-month commitment, this is your go-to
Option 3
90-min Coaching & Full-Day Workshops
Not ready to commit? Consider a 90-minute strategic session. Perfect for kickstarting your strategy, brainstorming lead gen, or overcoming specific challenges. Or consider a full-day strategy session.
It's the ideal pick for quick, focused insights and actionable plans.
From Blueprint to Breakthrough!
A Fractional CMO is the small business secret weapon! Tap into 20+ years of marketing talent, strategic experience and seasoned leadership. Let’s build something great!
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Why This Approach Rocks
Risk Free. Custom. Flexible.
Zero-Risk Kickoff
Starting with a free Discovery Session changes the game. It’s your chance to peek behind the curtain without spending a penny – a real-life test drive for the decision-makers. This way, we figure out our synergy risk-free. No catch, just a straightforward look at how we can best roadmap your success.
Tailor-Made Strategies
After diving deep with our Discovery Survey and setting up your exclusive Hub, we work together to craft strategies that fit your business perfectly.
It’s strategic, precise marketing designed to deliver results, not just shots in the dark.
Your Choices, Your Impact
Whether it’s through Fractional CMO Services, hands-on Workshops, or 1:1 Coaching sessions, you’re in control. I’m here to guide you through the options and help pick what’s best for you.
This flexibility ensures your marketing moves lockstep with your goals and challenges.