More About Marcus Hermens
Your SMB’s Secret Weapon - A Fractional CMO
Your company is more than just a business; it's a reflection of your dedication and vision.
Acknowledging this, let a seasoned marketing expert (ME), take the reins of your marketing needs, allowing you to concentrate on the core of your success. Together, we'll ensure your business thrives.
“Thanks For Entrusting Me With Your Most Valuable Assets
—Your Attention and Time.”
I'm dedicated to giving you an exceptional return on that investment.
Hey there, I’m Marcus Hermens.
My marketing journey has spanned Health, SaaS, Tech, and Banking sectors, where I've sat on three business leadership committees. Beyond navigating these industries, I’ve held a variety of leadership roles, from Chief Marketing Officer, VP of Marketing, and other strategic executive positions. I've led diverse teams of up to 45 professionals and have helped both nimble startups and established corporations. This journey has been more than a career—it's been a relentless quest to master digital marketing, the customer journey, and technological innovations.
With over twenty years in the field, I've crafted strategies tested by the toughest challenges. I've celebrated victories and learned from setbacks, all to help you skip the common pitfalls and speed you towards success.
Our partnership is your business’s secret weapon. You bring the vision; I bring a roadmap filled with quick wins and long-term strategies. Let's start with a discovery call to explore the possibilities and set the stage for a journey of our success. Yes, -I said, “our success”. Because we’re in this together. There’s no one else more driven than me, since my my philosophy is that I only succeed when I help you win.
Ready to start this adventure?
Career Highlights |
CMO / Founder / Chief Mason | Marketing Mason
Helping companies just like yours, scale and succeed.Director of Communications & Digital Strategy | Movement Mortgage
Led MarCom, social, websites, digital strategy, team development, and marketing leadership.Director of Corporate Brand Project Management | Altrata
Managed global rebranding evolution across six international companies.VP of Marketing | Boardroom Insiders
Drove F500 SaaS brand development, marketing strategy, team building and business leadership.Chief Marketing & Development Officer | CERCA
Owned brand strategy, marketing, UX, and drove development initiatives.Chief Marketing Officer | Europa Sports Products
Built and led a full-stack in-house marketing agency, ran 2 marketing divisions, and business leadership
Fun Facts |
Created a Specialty Brands Division that turned celebrity ideas into market-ready products.
Scaled three startups—two made it to a successful exit.
Led the F1 branding and advertising program for our company’s F1 race car.
Collaborated on celebrity CPG projects with big names like Phil Koeghan (Host of The Amazing Race), Curtis Jackson (a.k.a. 50 Cent), and Arnold Schwarzenegger (The Governator).
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" It was a pleasure and a significant value-add to work with Marcus and benefit from his marketing savvy and experience."
Mark F. Roberts
COO / Rainmaker / Business Accelerator -
"Marcus and I would brainstorm regularly and then he'd develop many of our concepts into sustainable and profitable solutions."
Eric Hillman
Exited Founder / Europa Sports Products -
"Marcus spearheaded our brand's evolution and marketing. The more resources you afford him - The bigger the results."
Lee Demby
Technology executive, founder, and investor.
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"His organizational, team building, and PM skills are unparalleled."
Kim Couthen, PHR, SHRM-CP, CPSP
Europa Sports Products -
"Marcus is top talent in the Charlotte area and I always look forward to creating great work with him!"
Jack Burke
CCO / CEO -
"...the efforts of Marcus and his team over the years were a very large part of what took our company from such small and humble beginnings to the huge national presence that it became."
Sean Earnhardt
Europa Sports Products
My Goal Is Simple:
Make YOUR life easier!
You're not just a client; you're a partner in this journey to the next level. My north star is to simplify your journey to success and I only succeed when you WIN. We’re in this together.
Success Stories
